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Journey segmentation

Customer Journey

Journey map

Customer Journey overview

This workspace will group customer behavior into aggregate journey stages and intent segments without exposing contact details or raw identifiers.

Future data model
customers / events / deposit_attempts / orders / campaign_map
Journey stages

Stage cards

  1. Stage 1

    Landing

    LandingView

    First tracked arrival into the experience.

  2. Stage 2

    Registration

    CompleteRegistration

    Known visitor who completed account creation.

  3. Stage 3

    Deposit Start

    DepositStart

    Customer opened the deposit journey.

  4. Stage 4

    Deposit Intent

    DepositIntent

    Method and amount intent captured before payment completion.

  5. Stage 5

    Purchase

    Purchase

    Converted customer with a paid order event.

Segments

Segment placeholder cards

Pending aggregate

Registered no deposit

Customers who registered but have not started a deposit flow.

Pending aggregate

Deposit intent no purchase

Customers with captured deposit intent but no paid order yet.

Pending aggregate

Converted customers

Customers who reached the purchase stage.

Pending aggregate

High-intent customers

Customers with strong deposit behavior signals pending segmentation APIs.

Customer Journey APIs are not implemented yet.

This page is a frontend-only MVP placeholder. Journey paths, customer segments, time lag, attribution assist, and remarketing planning will be wired after approved read APIs exist.

Planned surfaces

Future journey analysis

Path analysis

Pending journey path read model across tracked events and campaign context.

Time lag

Pending elapsed-time metrics between registration, deposit intent, and purchase.

Attribution assist

Pending assist analysis from campaign_map and journey events.

Remarketing segment builder

Pending aggregate segment planning surface for future remarketing analysis.