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Creative Intelligence

Creative board

Creative Intelligence overview

This workspace will connect creative metadata to paid-order outcomes so teams can compare what ads say against what customers do.

Future data model
ads_catalog / ad_spend / orders / deposit_attempts
Creative dimensions

Dimension cards

ads_catalog.hook_type

Hook

Primary opening message such as trust, bonus, safety, urgency, or proof.

ads_catalog.angle

Angle

Narrative framing behind the ad, from pain relief to social proof.

ads_catalog.offer

Offer

Promotion or value proposition shown in the creative.

ads_catalog.format

Format

Creative package such as UGC video, static, carousel, or short-form clip.

Creative Intelligence APIs are not implemented yet.

This page is a frontend-only MVP placeholder. Creative grouping, fatigue, comparison, and untagged backlog data will be wired after approved read APIs exist.

Planned surfaces

Future creative analysis

Creative performance grid

Pending grouped creative read model with ROAS, spend, revenue, and intent-to-deposit.

Fatigue detection

Pending frequency, CTR trend, and creative status read models.

Creative comparison

Pending hook, angle, offer, and format comparison endpoints.

Untagged creatives

Pending ads_catalog tagging backlog read model. Editing is intentionally not available in this phase.